Impact Technical Publications Assess Needs

Bullseye

Target your audience!
In Phase 1, we analyze our client's need for a technical publication. To do this, we create a Needs Assessment that describes the:
  • Goals that the publication must achieve
  • Audience that must read the publication in order to achieve the goals
  • Strategies to achieve the goals with the audience

We analyze the audience in detail to make sure we understand the characteristics of each different type of audience member. There's no point to writing a publication if the audience won't read it.

Different strategies are required for audiences that are predisposed to devour information, browse it, or ignore it.

The Needs Assessment is critical because it drives all content decisions throughout the project.

Go to Phase 2: Plan.

Return to Our Method page.