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A business case is a justification for a business project. A business case requests funding for a project internally from an organization's financial decision-makers or externally from investors. A business case compares the costs of a project with the benefits that it provides. The business case must show that the benefits outweigh the costs. In many instances, it must include a financial analysis that calculates the return on investment (ROI). Here are three tips from our Business Case Primer on how to write a business case: For in-depth information about writing a business case, see our list of recommended books. Go to Business Case page. Material on this page has been taken from the Business Case Primer. |