ACIS Open Modeling Primer

Adding Value: Using Technical Communications to Cut Costs and Build Sales

Assess needs

Audience:

• needs assessment
• technical publication
• white paper

B

Bad technical publications

Benefits versus costs in business case

Bibliography for White Paper Writing Guide

Books about writing a business case

Brochure for Impact Technical Publications

Business case:

• costs versus benefits
• for technical publication
• Impact specialty
• primer
• recommended books
• return on investment
• sample - computer operating system
• sample - office-automation equipment
• tips
• typical contents

Business Case for New Office-Automation Equipment

Business Case Primer

Business value:

• showing in educational media
• showing in technical communications
• showing in white paper
  
  

Colorado Symphony season

Company information

Composer tidbits

Computer operating system business case

Contact information

Contents of business case

Cost cutting

Costs versus benefits in business case

Cut costs and build sales!

Development process

Educational media

Establish metrics

Explain concepts

Financial Whac-a-Mole game - winning

Goals:

• driving decisions
• needs assessment
• sales

Hardware - sample projects

Help system:

• Impact specialty
• sample - Time Reporting System

History lesson in white paper

Home page

How to Apply for an Internal Job Quick Guide

How to build sales

How to Build Sales with Educational Media

How to cut costs

I

Joy of technology syndrome in white paper

L

Laundry list of problems in white paper

Links

M

MacOS Business Case

Media - educational

Metrics

Mistakes in white paper

Myths about white papers

N

O

Office-automation equipment business case